Abstract
In recent years, Taiwan IC design service companies face the semiconductor manufacturing process migration, which means the semiconductor engineering (Non-Returned Engineering) cost contimuously increases. To attract customers with shorter development time and lower mass production cost become the key factors to survive. System-on-chip (SoC, System on a Chip) is a new design concept of semiconductor, which reuses Silicon Intellectual Properties (SIP) to reduce the overall the SoC design period and achieve the purpose of rapid product development. The Double Data Rate synchronous dynamic random access memory Physical Layer (DDR PHY) is a new technology that can access memory data more effective. DDR silicon intellectual property is valuable in recent years for SoC. If the case study company could provide its own SIP portfolio which was developed by themselves, not only better market competition but also lower entry barrier of customized IC the company will have. This study takes SIP development of the design service company as an example. We discuss DDR silicon intellectual property of the highly integrated SoC through technology roadmap concept to analyze the TV SoC product in different applications and different processes to strategic development plans. The analyses of this study find out suitable SIP for case company while considering its own key technology capabilities and long-term planning horizon for SIP development strategies. Case company can continue developing core technological capability of SIP to enhance market competitiveness and extend new and differential ASIC services in the near future.