Abstract
The Culture and Creative Industry is one of the most important promising industries in recent years. Researcher Jia- Huei Wu(2005) indicates that a good performance of the culture industry relies on co-working between designers and marketing people. This research is a case study of Franz including the three research problems: 1. The interaction between Designer and Marketing people. 2. The new product development process in the Culture and Creative Industry. 3. The processes how the designers getting customers favors. How these two critical functions communicate well is an important topic. I interview with the CEO of Franz and try to find out the skills integrating the two functions. Conclusions drawn from this research are: 1. Market orientation is a good model for integrating design and marketing functions. 2. The function of design department is the bridge of customer value and the style of brand. 3. The function of marketing department is the bridge of market voice and design function.