Abstract
Abstract To most business people, the Venture Capital is sort of a mysterious character. Some consider it Savior for bringing the pouring rain in the drought; yet some treat it as Devil for interfering the business running. No matter what you think it is, there’s always a vague image when looking at it, either with worries or with expectation. All the above are due to we don’t exactly know what’s the Venture Capitalist estimation models and processes. But the relation between VC and entrepreneurs are practically so close. The Entrepreneurs want the investment for VC to run the business; and the VC undertake some risks for expecting high ratio ROI. An entrepreneur wants to understand the thinking direction, estimation model, and decision making process of the VC. On the other hand, what the VC thinks is the possibilities of risks and the success, so he must take deeper understanding of the capability of the entrepreneur team, the market, and the Industry. That’s why I try to study what are the estimation items of the VC, and also proceed case studying to discover the Industry trend, market direction, and what capability and strategy an entrepreneur team should possess. Hope it can help the entrepreneurs and VC friends by this study.