Abstract
Median salary in Taiwan is generally lower than many other parts of the world, which has resulted in growing number of double-income families. Furthermore, not only the daycare centers and kindergartens in Taiwan are costly, but parents’ schedules are often constrained by the fixed hours of services provided by nanny and daycare centers. This makes it difficult for working parents, especially the mother, to stay competitive in the career and even harder to reach work-life balance if they are already in the managerial or senior positions. This is the primary reason why some couples have disregarded the idea of having babies. Furthermore, the United States and Europe have emphasized that infants in their 0-2 years are most receptive to infant education. Yet, here in Taiwan, most daycare centers do not have curriculum for infant development until they reach their third year as they enroll into kindergarten. This study is targeted to investigate the feasibility of the new generation daycare centers- providing an affordable price for infant education curriculum. The idea is to offer great flexibility in day care terms such as payment term and caring hour delicate to the busy parents. This study comprises literature review, market research, face-to-face interview, and composition of a business plan. Total of seventy online surveys, three face-to-face interviews with mothers who use daycare services as well as non-users were conducted as part of the market survey. Subsequently, the first business plan was put together from the business canvas model incorporated by a set of comprehensive STP and SWOT analyses. Finally, a second round of interview with respective candidates was conducted to obtain further suggestions and conclusion for the business plan.