Abstract
Innovation taxonomy offers a comprehensive way to organize and understand the diversity of innovative patterns in firms and sectors. However, there are lots of prior studies focus on service industry, but little of them focus in Taiwan’s service industries This study aims at developing a patterns of innovation in public service firms in Taiwan. The types of service innovation are very diversity. Through reviewing the literatures, the classifications in service innovation of the study are base on OECD. Besides, in activities of service innovations, the study combing other scholar’s viewpoint to build a more integral concept in service innovation and use it to do research. The samples of the study are 304 public firms in service industries in Taiwan. By using content analysis to read their annual reports during 2011 to 2013, the study records the activities in product innovation, process innovation, marketing innovation and organizational innovation in each firms and times every year. Finally, by using descriptive statistics and Bar chart to illustrate the patterns of innovation in service industries in Taiwan and show the main innovation activities in each service industry. The results shows that the overall service industry with the most innovative activity in the product, followed in order, is process innovation, marketing innovation and organizational innovation, and the patterns in individual service industries appears diversity.