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服務高值化經營策略之研究-以台灣製造業廠商為例
Thesis

服務高值化經營策略之研究-以台灣製造業廠商為例

余承憲
Masters, 國立清華大學, 科技管理研究所
2006

Abstract

服務高值化 企業轉型 服務加值鍊 營運模式 High-value added service Business Enterprises transformation Business model
In recent years, as the economy of Taiwan grows up continuously, the turnover proportion and the employees of service trade surmount the Manufacturing Industry gradually. This research uses the manufacturing industry’s operation models of Davies (2003a) to analyze how to develop the high-value strategy of the Manufacturing firms. Four manufacturing companies were examined of the Manufacturing Industries in Taiwan: (1) ACER (2) GTM (3) TSMC (4) Eternal, studying that those enterprises how to proceed the high value service activity. The result of this study are as follows (1) The operations of those enterprises can integrated or recombined all or part of the add value-chain activities forwardly or backwardly, to offer the higher value and service to customers. (2) The high-value strategy of manufacturing services vary because of diversity of the company's business models. This research has shown that the manufacturing firms should have frameworks and actions of organizational transformation, to seek the high value-added business models of operation and strategy in the service innovative value network. Finally, the managerial implications were drawn.

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