Abstract
This research explores how the Ontology was used to describe domain knowledge and how the Multi-Agent System was applied to coordinate knowledge and information sharing in the entrepreneurial activities coordination to capture business opportunities. In this research, a digital content business initiative was used as an example to illustrate entrepreneurial activities, knowledge and strategy to build the business model and services platform. Based on the Ontology of cross-organization knowledge linkages, the research designed the Multi-Agent System to support entrepreneurial opportunity recognition. The agent development tools were used to represent the scenario and construct a conceptual prototype system to show how the Ontology-based Multi-Agent System operates. The model, scenario, and tools were integrated to support the coordination of the entrepreneurial teams. In the process of system operating, it was observed that the combination and reuse of the internal and external knowledge can facilitate the linkage and analysis of the valuable resources to enhance entrepreneurial opportunity recognition. The Ontology can react dynamically to the activities involved among the agents and support better knowledge generating and sharing. When the Ontology becomes more complete and plentiful, the information provided will be more refined to support the agent interactions. Hence, risks can be reduced and opportunity recognition can be enhanced. Finally, this research outlined a design framework for an Ontology-based Multi-Agent System to support the development of innovative model and the realization of entrepreneurial opportunities in the digital content business initiatives.