Abstract
There are many antibacterial products in the market. Each with different composition and different effect. The particular one is - Hypochlorous Acid. According to the research, it is the most convenient product for anti-bacterial. It is easy to use, easy to carry and effective. But why it did not become the essential product in each family? This research begin with explaining what Hypochlorous Acid is. Try to use the clarify and easier way to explain this product to the market as a salesman. And how it works as an antibacterial product. This research also apply many kinds of Test Approval Reports from the Non-profit Private Institute or reputable personal certification company. All those reports proved that this product is harmless to our environment. And most important harmless to human body. After describe what the Hypochlorous is. This research takes Company A as a case study. Analysis from the competitor’s strategy and Company A’s strength came out with some sales strategy. Hope this research can have some help for the upcoming enterprise who wants to get into the non-consumer product market.