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氣象服務之顧客經營與定價策略
Thesis

氣象服務之顧客經營與定價策略

林書瑤
Masters, 國立清華大學, 經營管理碩士在職專班
2013

Abstract

天氣 氣象服務 氣象公司 天氣風險 氣候變遷 定價 weather weather service weather company weather risk climate change pricing
Weather service is a kind of professional service. This service is generated from weather open data, computed by weather model, adjusted by professional weather analysts; and eventually provides customized values for enterprises on a specific weather forecast. Weather service not only helps businesses to reduce the loss from bad weather, but increases the revenue through the forecast of weather conditions. Due to radical climate change and Greenhouse Gas, severe disasters and abnormal weather tends to be frequent, the needs of weather service is growing. Therefore, it is necessary to explore how a weather service company providing a better customer management and pricing solution companies. The purpose of this study is as follows. First, this study discusses the demand of Taiwan weather market by using the economic sensitivity of industry. Second, to the present study analyzes the customer relationship management (CRM) for various industries. Finally, this study proposes a tentative value-based pricing strategy for weather service companies.

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