Abstract
Since the PRC government adopted the policies of economic reforms and deregulation to meet the worldwide market trends, more and more industries has clustered in Mainland China and achieved the remarkable progress in these years. The electronic industry in Mainland China is gradually playing a very important role in the global IT market. Moreover, the semiconductor, or integrated circuit (IC), segment in the electronic industry is especially standing a critical position to accelerate the market growing an blooming. According to the statistical survey, Mainland China will become a major IC consumer market in the world in the coming future.This research focuses on the competitive strategies of consumer IC design industry to enter and develop the market in Mainland China, studies the pros and cons, and the applicable practices from different strategies. The research also analyzes the key factors resulting in the success and prosperity of the IC design companies in Taiwan and tries to look for the new business opportunity in Mainland China. Finally, the research concludes that, no matter what strategies adopted, the best policy that the enterprises should follow is to obey the PRC government law and regulation. And the business should be operated on the basis of integrity to enrich the human society and to make win-win business development between Taiwan and Mainland China.