Abstract
Given the impact of Internet technology, virtual organization has been now commonly recognized as an important economic entity driving capitalism. Up until recently, many have studied its strategic ends and means. There are, however, little theoretical concerns for why an economic organization is able to move from the physical marketplace towards cyberspace. In this paper, we combine transaction cost theory and the concept of organization field to argue that the virtual organization exists because it is capable of creating a virtual organization field for internalizing or economizing transaction costs in cyber-marketspace. A strategy matrix based on our argument is proposed to illustrate the effects of the virtual organizational field on transaction costs. The paper concludes with some possible future research directions.Keywords: virtual organization; transaction cost; organization field; internet致謝 1中文摘要 2英文摘要 3目錄 4圖目錄 5第壹章、緒言 6第貳章、理論背景 9第參章、網路策略矩陣 組織場域結構定位與競爭策略 14第肆章、網路策略矩陣的變化 虛擬組織如何降低交易成本，創造交易價值？ 22第伍章、結論與未來研究建議 53參考文獻 55