Abstract
Housework service is an emerging industry in Taiwan and grows rapidly in the past ten years. Taiwan housework service is an industry with high competitive rivalry and high threat of new entrants. Therefore, in order to stand out among the existing competitors and reduce the threat of new entrants, current main market players put all the efforts to build their own characteristics and provide high quality service to strengthen their competitiveness. Based on the experience of current users and the needs of potential users of housework service, this study is trying to figure out the needs which couldn’t be satisfied by current housework service industry. It suggests that housework service company should focus on increasing added value to both service provider and service user instead of traditional competitive business model, 1. For service providers, the platform should train the housekeepers with professional skill and assist them to provide high quality service. 2. For service user, the platform should provide appropriate information to increase the trust and security of the initial transactions.