Abstract
Now the standard of acceptance and interest of products of consumers have risen in the aspects of fashion and quality in the age of the “Product Life Cycle” has shorten. How to make a product catch the eye of buyers and consumers will be an objective of the owner of the cooperation. The gift industry includes lots of the kinds of items from the category of industrial design products to the houseware products. For example, classroom facility, kitchen utensils, body care appliance, wallet category, electronic appliance, watches, handicrafts, knives……etc. How to make good advantage of creativity and innovation on these existing commodities would be a great challenge to the owners. Matching needs of customers, interest of consumers, acceptance of market and the guarantee of quality are now the biggest problem. To create the added value of products is to create the next hot star. Taking chance the advantage of pioneer and is to create the value of products. Except the innovative strategy of products, cooperation still has to maintain the ordinary traditional customer including the purchasing order department of government and firms and other gift companies as for the managing dimension. Developing the online customers in order to respond the need of market and to improve function or the look of products quickly. It also could expand the new place and potential market. Now no matter the gift industry or the future star industry all enthrone creativity and innovation and hope the research could be applied to the innovation and activation of gift industry.