Abstract
In concern of the rising of R&D activities’ importance and the intense market competence of new products, every industry should devote greatly in developing new products. This essay will focus on how industrial character’s difference influence on the New Product Development Process (NPDP), compare the difference of New Product Development Management between industries and find out the Key Success Factor (KSF).The research methodology is secondary analysis and in-depth interview with the managers of each industry. At first, I make the initial understanding of each industry’s NPDP by the secondary from literature of the academics and industries, and then design the questionnaire. Accordingly I interviewed experts and managers of ten industries to have better understanding of each industry’s NPDP. Finally I analyze and organize the data from questionnaire.As the results show, different industries indeed have different KSF in NPDP. For example, emerging industries will focus on Technology development phase more as traditional industries will put more emphasis in marketing analysis and Sales phase. Furthermore, I also discover different industries have different emphasis on R&D management e.g. lower threshold industries should value more in innovation and creativity management while bigger industries value more in department integration ability. In the end of my research, I also organize the way to shorten the NPDP when in emergency. Hopefully this essay can provide some thoughts when each industry develop its NPDP and manage its NPDP more effectively.