Abstract
The study investigates how the agricultural value can be enhanced by improving agricultural marketing strategies and creating business models, which supports sustainability of agriculture. In the past, the main activities of agricultural promotion had focused on the strategies of agricultural products selling. Now more marketing strategies and food processing are applied to increase the value of agricultural products. In this study, the reason that people leave off farming is mainly due to individual earning issue. For this reason, enhancing agricultural value can be considered a better way to improve agricultural producers’ lives and their individual economic status. Enterprises’ function is to create value and to distribute value to consumers and agricultural production sectors which motivates people to join the agricultural industry and to maintain primary production sectors. When the primary production sectors are maintained and sound, the agricultural related industries, such as the food processing, farming and tourism industries, can sustain.