Abstract
Research & Development（R&D）of a new product has significant impacs on the following up product quality and mass production operations. Especially in IC design houses, R&D activities are critical in mamagement. Therefore, key performance indicators in terms of R&D objectives and achievements become an important issue. To investigate the proper R&D performance measures for enterprises, this research firstly reviewed previous literature on R&D performance indicators. Then, case study, questionnaire survey and in-depth interviews with the experts were adopted to analyze the present performance indicators on product quality and operational relevance. As a result, appropriate indicators for IC design companies were suggested. Enteprises can utilize these performance indicators in the beginning, on the halfway, and in the end of R&D process.