Abstract
In the process of upgrading Taiwan’s Industries, technology innovation, intellectual capital creation, technology marketing and diffusion are very important topics. The collaboration between public and private R&D centers and industry for technology innovation diffusion and application marketing is the key to the competition advantage. This study discusses how to model the process of integrating the needed resources to collaborate effectively from innovation to diffusion. By collecting related industry information and interviewing the experts in this industry, this study establishes the industrial background and case scenario to be the base of setting up the dynamic model and the computer simulation system.In this study, we take the flight simulator technology and system on chip technology as examples to establish the dynamic simulation model for appreciative theorizing the key mechanisms for extending the technology innovation to marketing and diffusion. The study also discusses implications material for the research center to engage in the collaborative development of technology innovation and the marketing of technical products.