Abstract
Technology Strategy & New Product Development for Hard Disk Drive Head & Disk Interface:A Case of S Company Hard Disk DevelopmentStudent： Kun-Fang Hsieh Advisor： Dr. Yee-Yeen ChuDepartment of Industrial Engineering & Engineering ManagementNational Tsing Hua UniversityAbstractAdopting suitable technology strategy and accelerating the new product development are critical to enhance competitiveness of corporation. This research focuses on the technology strategy for hard disk drive’s head and disk interface and the new product development of hard disk. A literature review and case study of hard disk development is conducted to analyze the technology strategy and its link with new product development, in the Design-Build-Test cycle. The research explores the ways to reduce the new product develop cycle through building up the accelerating development team in the common research lab and enhancing the communication to complete hard disk new product development.The case study uses actual participations, execution, and observations of the development practices, including deciding on technology choices, overcoming the difficulties and finding out the key factors to improve the development cycle. The research expects to provide a practical model of technology strategy and technology selection for hard disk drive’s head and disk interface.Keywords：New Product Development Technology Strategy Head Disk Interface