Abstract
Because of the interest in social enterprises and marketing channels, the research combines these two issues. From the viewpoint of social enterprise aimed at the food industry, the areas of research include channel operation, channel relationship, and channel strategy. This research used case study as the research method, and four subjects were selected. The study not only focuses on the channel operation of each case but also compares channel operation, channel relationship, and channel strategy for all the cases. The conclusions of this research include the following: From the aspect of channel operation, there is no difference between social enterprises and business enterprises in distribution flow and trade flow. Further, information flow and promotion flow emphasize social marketing. Because of trust, negotiation flow in social enterprises is totally different than in business enterprises. From the aspect of channel relationship, the interaction of social enterprises is in harmony on account of the same belief. Partnership makes social enterprises become a social network and enlarges channel benefits. From the aspect of channel strategy, intermediaries take responsibility for building the channel system in social enterprises in the food industry. Product and channel expansion are key points for channel connection, and supply chain conformity and click-and-mortar affect channel evolution.