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社會企業生態系統共創之探討
Thesis

社會企業生態系統共創之探討

高妤寧
Masters, 國立清華大學, 服務科學研究所
2015

Abstract

社會企業 服務導向邏輯 共同創造 生態系統 Social Enterprise Service-dominant Logic Co-creation Service Ecosystem
In recent years, the concept of the social enterprise has gradually been a global phenomenon. These social enterprise seek to achieve both of the social missions and business profits at the same time. For these extreme aspects, the social enterprise has faced the apparent obstacle and challenge. Consequently, the social enterprise might establish the ecosystem that include the social enterprises and their stakeholders to ensure the social mission. By using the Service-Dominant Logic (SD-Logic), which is presented by Vargo, emphasized the cross-functional and cross-organizational characteristic. For this reason, the study discuss the suitable degree between Service-Dominant Logic(SD-Logic) and social enterprise. Through the Service-Dominant Logic(SD-Logic) framework, not only could find out the measurable indicators, but also evidence the co-creation relationship of social enterprise and their stakeholders. The study interviewed five social enterprises, total nine interviewer. This means that comparing and summarizing from different companies. Finally, the study summarizes four conclusions. First, control the interaction between social enterprise and their stakeholders more easily by Service-Dominant Logic (SD-Logic). Second, most stakeholders raise their resource actively to enhance the ecosystem. Third, Service-Dominant Logic (SD-Logic) is suitable measurable way for the social enterprise. And last, the study establish the three measurable indicators through the Service-Dominant Logic (SD-Logic) framework: “Completion”, “Integration” and “Psychology”

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