Abstract
Abstract The life cycle of notebook manufacturing is very short. A typical new product design from concept to mass production takes 4 to 6 months. Due to global competition, a fast and high yield, reliable new production introduction (NPI) is one of the major competitive advantages in the industry. The purpose of the research is to establish a new product introduction performance measurement mechanism and evaluating system for notebook computer industry. Data is collected from 2 major manufacturers in Taiwan by questionnaire and interviews. Our contributions include: 1) establishing NPI performance index for notebook computer industry, including 37 new indices, 10 for marketing performance, 9 for R&D performance, 8 for manufacturing performance and 10 cross-functional (DFX) indices; 2) establishing an excel-base evaluating system; 3) providing improving suggestions.