Abstract
To re-visit and to re-shape the Innovation Strategy “The Big PM Triangle”, which ever been executed by an ODM Networking company for her strategic organization change, professor Shih-Chang Hung’s Framing Strategy and its tactics (Logic Reasoning、Issue Constructing、 Agenda Setting 、 Road Mapping 、Analogy and Metaphor、Story Telling) are applied to analyze this example case. The beauty of “The Big PM Triangle” is to express essentials of the Product Manager by illustrating a triangle with Product Map, Product Management, and Product Marketing onto three vertices, plus the edges for indicating their correlations. As a strategy, “The Big PM Triangle” presents its realm in three levels.. (1) To plan and to define the feature of the organization. (2) To create and to develop the value of the organization. (3) To cultivate the talent for the succession team. As an innovation, “The Big PM Triangle” reveals an alternative way to enhance the value of the ODM through the view point of organization design and talent cultivation. Furthermore, “The Big PM Triangle” can also be a kind of Framework. The varied applications of this framework is expressed by the replacement flexibility of “P” itself. “P” can be Product, Project, or Program. Imagining this framework “The Big PM Triangle” evolves to adapting to the “Platform”, which is an emerging business model in recent years. “The Big PM Triangle”, as an example for business case study, plays a matching role of being to consolidate the Framing Strategy, which is perfectly practical on realizing the strategy innovation.