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策略創業軌跡:二家新興企業的個案研究
Thesis

策略創業軌跡:二家新興企業的個案研究

沈朝俊
Masters, 國立清華大學, 高階經營管理碩士在職專班
2004

Abstract

策略創業 比較個案研究 strategic entrepreneurship comparative case study
Based on the entrepreneurship and strategy literature, the developed framework for analyzing strategic entrepreneurship process, ie. Three (3) dimensions are emphasized: opportunity identification, resource exploitation and asset accumulation. With this foundation the study has been conducted to translate the model to see if it is applicable to 2 Taiwanese start‐ups. The paper initializes strategic entrepreneurship as a cumulative, evolutionary process begins with opportunity identification which involves environment scanning and industry awareness. Opportunity identification follows by resource exploitation and, under conditions of the liabilities of smallness and newness, entrepreneurs usually mobilize external context of resources to capitalize on potentially technological and commercial opportunities. This entrepreneurial behavior is path dependent, implying that entrepreneurship is shaped by organizational asset and capability that are evolved and accumulative over time. With the proposal framework in hand, the paper adopts a comparative case study methodology to analyze the strategic entrepreneurship process in two Taiwanese firms – Optimax Technology Co, Ltd. and E.San Precision Coating Co, Ltd. This paper concludes by discussing implications for theory, practice and future research. Keywords: strategic entrepreneurship, comparative case study

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