Abstract
Everyone knows that business innovation is very important. But, most of current business innovations are islands of innovation and used random approach to generate new ideas. There is no concrete systematic and comprehensive strategy with combination of framework, process, and tools to address the issue of where to innovate and how to innovate . This research established a set of Strategic Innovation Map to provide a macro view for identifying where to innovate in business enterprise. Furthermore, concrete methods and tools are identified to assist enterprise to identify the ideas for innovation systematically on each business operational dimension. The research modified the Model of Business Law of Systems Completeness proposed by Darrell Mann (2007) and integrated the approach for Business Model Generation proposed by Alexander Osterwalder(2010) to establish a framework of enterprise innovation value chain. The framework provides a structure and process to facilitate systematic and comprehensive identification of where to innovate and how to innovate in the business environments. This research also identified and arranged appropriate tools applicable to the various stages of the full enterprise processes for innovation ideas generation including, but not limited to, the throught-provoking inquisitive questions to promote new ideas.The process first establishes the business model of current enterprise, performs enviromental analysis to find opportunities and threats, and modifies the current business model accordingly. Next, use the thought-provoking inquisitive questions and innovation tools to identify the innovation opportunities and generate enterprise innovation opportunities map to provide an overview of all possible innovation ideas across various business stages. The enterprise resources capability, feasibility, and other criteria can be used to screen, evaluate and integrate the innovation ideas. The contributions of this research include: (1) Establishing a framework of enterprise innovation value chain and a set of throught-provoking inquisitive questions along with identifying available innovation tools for various business stages; (2) Establishing the business innovation tools and processes for each business stages; (3) Establishing a set of systematic process and structured forms with examples and usage instructions to facilitate practical usage; (4) Integrating Environmental Analysis tool and opportunity identification tools to perform environmental analysis for business model modification and identify innovation opportunities.