Abstract
As the international competition increases daily, the new product innovation and development speed is also improved rapidly, and the customer demand change becomes faster, the result is that the product life cycle has been reduced dramatically. So it is the desire of many companies to possess a new model for new product development to increase the the probability of market success of a new product.How to accelerate the innovation and development speed for a new product to grasp its market opportunity has become the key for business success. Most related studies in literature regarding IRP（Intelligence Resources Planning; IRP） only emphasize the concepts and methods for explanation and exploration, but they usually lack a solid methodology for application. Therefore this research will propose a new model for new product development with intellectual resources planning to improve the past product development practices which usually focus on the visible part of a product to make a profit instead of the management of an organization's intellectual property to increase its competitiveness. This model by using IRP to strengthen the enterprise core competence ability and to achieve the effectiveness and cost optimization of new product development.A case study of a company for manufacturing WiMAX（Worldwide Interoperability for Microwave Access: WiMAX ) products is conducted to illustrate the application of the proposed, for managing intellectual properties.