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網路社群互動對下載資訊影響之初探研究—以開放原始碼軟體為例
Thesis

網路社群互動對下載資訊影響之初探研究—以開放原始碼軟體為例

劉至欣
Masters, 國立清華大學, 科技管理研究所
2005

Abstract

開放原始碼軟體 社會網絡分析 仿代言人效應 網路效應 電子口耳相傳
In regard to the use of the software, the “Free” and “Open” trend have been emphasized by the public. In addition, Open Source Software has gradually become the popular topics and the new force in the information industry. Compared with the proprietary software, the OSS’ development has been established in coordination with the communities. Furthermore, communities’ ideas can be utilized efficiently via various information channels. The aim of this study is to take the interaction of OSS’ communities as the starting point. Therefore, in order to adopt the method of Social Network Analysis to explore members’ behavior in the network, three constructive dimensions have been generalized — Quasi-Spokesperson’s Effect, Network Effect and Electronic Word-of-Mouth, which could be introduced into the measurement of the effect upon OSS’ download quantities through the statistic method, determining whether the OSS’ scenario is similar to the commodities’ or not. The findings show that OSS’ download quantities is influenced obviously by Quasi-Spokesperson’s Effect; OSS’ download quantities is not influenced by Network Effect obviously; OSS’ download quantities is influenced by Electronic Word-of-Mouth obviously.

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