Abstract
Internetwork has been introduced for several years. It always migrates due to the market demands. For example, customer needs higher bandwidth, better data security, higher transmission rate, and longer transmission distance. As these improvements on improving customer’s need, the requirements keep growing now. Networking industry was led by American company. But due to the competition, those firms move the production line oversea to get cheaper labors. To get lower cost, they find contract manufactory to produce their designs. Moreover, when the price keeps dropping, they release those non-core-competency products to Original Design Manufacturer (ODM) firm. ODM firms get the product specifications from the brand name company and then provide services of design and production. For more and more ODM firms take the design and production, the competition is not only restricted among the brand companies but also among these ODM firms. However, most of the studies focus on the price war, product portfolio strategy, supply chain, and value chain. It’s hard to find studies on the competition strategy among ODM firms in networking industry. Networking ODM firms should improve their design and manufacturing skill to provide better services. They also have to lower their operation fee to compete each other. To get a proper analysis model and competition strategy for networking ODM firms is very important. This thesis tries to provide an algorithm for managers to get a systematic competition-strategy. We firstly classify the products into some groups. Then analyze the various competitive strengths for each group and find the growth obstacles. Finally, we provide the recommended strategies from the view of cost-deduction, differentiation and focus. This algorithm can help the managers finding out their bottlenecks and proper strategies.