Abstract
Living in the era of the digital age, there are fewer people read newspapers or watch television. The internet media has taken over the market for audience, many people predicted "The newspaper will become history," due to the printed media are taking losses; the managerial authority for China Times has changed to others. The United Daily News though used to be the top selling newspaper in Taiwan, but it continuously lost its subsidiary assets, such as the Min Sheng Daily and Star News due to the lack of profit. Does the newspaper never come back to what it was the best?The United Daily News have just celebrated its 60th anniversary, it claims that it refuse to be eliminated in the trend of this era. The United Daily News describes itself as "the decent newspaper business”, not only to cultivating the print media industry, but to embrace the trend of digital age. In September 1999, The United Daily News set up an internet website "udn.com", holding 6 million visitor monthly, received the prizes of "top corporate website" for 3 consecutive years. Top 14th in “Taiwan’s one hundred top sites," and 6th in the "Mobile Internet", it also leads the “most frequent viewd website” ahead of any Taiwan’s news website, even ahead of Britain's Financial Times website in top one thousand most views sites around the world. The United Daily News claims as "the United Daily News locomotive bound for the future of media", locate the media from the content provider, into a "content platform." Also in this basis, the vision set by the United Daily News "the most influential Chinese in the world media business platform", to be heading in the future the way the media, and go forward. The United Daily News start to have video news in 2008 and it established the video news department in 2009, In November 2010, it broadcasted the 8-on-demand video news, it also plans to broadcast news every day within 9 sectors, and news content appears on I-Phone and I-PAD, In May 2011, it launched the "UDN shopping site", to seize e-commerce market.Both the phones, i-pad information, or online video news, the United Daily News broke the past, the distance between the media and the media, to continue through the way of digital convergence, providing the reader the most useful, the most important multi-information and services."Does the Digital convergence will be successful? It remains still unknown. But we only know that, if we do not do, it will certainly fail!" The United Daily News, says the general manager of General Administration Web-Shan Wang.The study gathered through interviews and internal to the United Daily News print media, to break through the restrictions, described the process of digital transformation, and focus placed on the video news broadcasting history, niche and obstacles, the future development trend, and the joint inquiry reported in the transition process in the challenges.