Abstract
This operations strategy study of back light module industry is based on the theory of operations strategy （Terry Hill 2000） to analyze the process of operations strategy forming and executing. The case company C I am working for is the major subject for analyzing. Through the method of competitiveness analysis, we scan the environment situation and understand the core competence of it. Accompanying with her mission, we know the business strategy of it and then to study the operations strategy possible pattern of forming and executing. This research uses a case study methodology via articles review and data collection to study the forming of operations strategy. And we observe the operations of the internal departments in company to study and verify the forming process of operations strategy and then provide a suggested effective way to execute the strategy. In this research, for a NEW service business or manufacturing industry, we found it is possible to define the operations strategy via scanning business environment、setting the missions of company and well understanding the core competences of members and then to compete with competitors. However, for a Mature industry or firms of B2B business model, it seems not good enough to exactly meet the requirements of customers and enlarge the differentiations with competitors. Therefore, though the study of back light industry to identify how a firm of B2B business model to form the operations strategy by using order-winners and order qualifiers analytic method to realize customer’s current and future key requirements. After the operations strategy is firmed, it must be executed by internal operational functions and external supply chain strategy. So, the setting of operation functions and performance index is not only to keep the daily operations of a firm, but also to make the operations strategy as the same target between functions. Meanwhile, how to unite the external supply chain strategy to make various suppliers set the same operations strategy to provide products and services to our customer will be a method with better competitive advantage.