Abstract
Start with a simple thought “What is the reason behind the fact that there are only few artists in Taiwan even there are amount of students studying art?” This research is mainly focus on understanding the process to become a visual artist in Taiwan. Researcher interviewed artists from different steps. They are those who just graduated from school, who just begin to embrace the art market and who already survive as artists for years. With the knowledge from the reference of art market and entrepreneurships, researcher has showed a road for a young creator to become an artist as his or her occupation. The reason why researcher called this process entrepreneurships is based on the thought that art works made by artists are the other form of commodities. Becoming a artist and being an entrepreneur share many similarities. There are two topics covered this research. First, the way to recognize mainstream artists and alternative artists. Second, the relationship between education background and art market. Through the interview and analyst, this research concludes that artists’ attitudes and behaviors toward art market and artists’ background strongly influence the result when artists face the market. Researcher hopes these results could light up a road which is attractive but rarely be discussed about.