Abstract
With the transition of the economic center turns from manufacture to service, it is increasingly crucial to companies to pay attention on competition through organizational innovation, product design and other methodologies. Managements have regarded design thinking as the stimulation of companies' innovation, which indicate a new era is happening in companies. However, it is rare to find the application of design thinking among research papers in terms of organizational innovation because organizational creativity is a dynamic and complicated process that affected by lots of factors. Inter-departmental cooperation, organizational cultural and creativity are the crucial factors during this process. This report is based on qualitative research for only one case, and do deep interview with MedicusTek Co.,Ltd, which use design thinking as the company’s strategy. This paper use grounded theory to testify the application of design thinking and try to find inspiration. Last but not least, this essay intends to bring new blood into companies which trying to use design thinking as their strategy.