Abstract
Family business succession is just like the emperor succession. It’s always gaze at this issue. In the past, the family business founder over the power to the eldest son, or male of family member. In 2010, Hundred of successors in Taiwan organized by Yam Newsweek and UDN weekly, that announced the outcome of this activity: Master Bao-Chun Wu of baking bread, Prince Li-gang Huang of Palmardrama, Min-Jie Wu of Eslite all are successors in the cultural and creative industry. Especially, Min-Jie Wu of Eslite is the family business successors of women, who is the daughter and female of family member breaking the succession of traditional thinking. In the method, this study focus on single case: Eslite, which used secondary data and interpretative method to analyze. The key issue is the question of family business succession and the female successor in family business succession to find the reasons of female leader rising abruptly, and discuss the gender’s role in family. Through the case it concluded the following: A.The problem of succession in family business. The founders choose their children to succeed more than the professional manager. B.Whether daughter or son to succeed would be affected by the stereotypes in role of family. C.Whether daughter or son to succeed would be affected by the relationship with their father. D.The succession by daughter may take the family business strategy advantage of the opportunity to change. E.Female leaders rise abruptly which related to characteristics of female.