Abstract
Manufacturing industry is the mother of economic development. During the past few decades, by means of industrialized development, Taiwan has obtained the good reputation and performance as economic miracle. Taiwan manufacturing industry has exploited the comprehensive competitiveness of high flexibility, low cost and outstanding quality so as to succeed in industrial development of ODM/OEM mode. After facing the rise of emerging countries and new industrial transformation of industrial countries, owing to the competitive barrier constructed by technological innovation (Technology Barrier) and low cost (Cost Barrier), the traditional competitiveness will face the threats increasingly. Taiwan industry has high dependence on export. Confronting with pressure of Red Ocean Competition and meager profit from foreign market, even though try to break through the existing deadlock aggressively, the countermeasures are still caught into the two basic strategic thinking of “technological skill” and “reducing cost.” If an industry intends to transform to become the management mode based on niche market to promote additional value and enhance competitive advantage, is there any other method to reference or follow? In the aspect of commercial competition, it is basically nothing but the policy of “You don’t have what I have; you don’t have better quality than mine; you have quality but don’t have lower cost than mine; you have lower cost, so I transfer.” When the manufacturing cost in emerging countries is lower than ours, the product quality produced by advanced industrial countries is more excellent than ours and they even march to supply middle-priced products, how to detach ourselves from the product-oriented thinking but throw attention to the service mode of “service + product” portfolio to improve additional value for customers and meet with customers’ various demands. That shall be the development direction for the Servitization of industrial transformation. This study takes servitization of manufacturing industries promoted by government as the study subject to explore what is servitization, as well as the connotation of servitization, transformation trend, the ability that an industry shall possess to transform, and the most importance, the possible execution mode of development for servitization and related challenges. By means of case study, it verifies and explores the relevant issues. The study result finds (1) servitization may be helpful for an industry transform or excavate new business opportunities and commercial modes; (2) trend of servitization strengthens competitive advantages; (3) promote additional value, and enhance the relationship with customers; (4) combine with integrated resources to build service value chain with suppliers; (5) create new income source. The conclusion of this study is that the servitization of manufacturing industries is a concept of customers as the core. The thinking starting from products must be changed to be based on human-beings. Under the premise of satisfying customers’ requirements, develop the tangible commodities and intangible service systems required by them. In the highly competitive market, it provides a new choice and strategy for industries’ reference.