Abstract
The system of address is part of any society information infrastructure and due to its simple logic has become an important component of Location Based Services (LBS). LBS is today one of the most useful information services in a variety of context such as point of interest search, entertainment, work and personal life, largely due to the advance and fast adoption of internet connections and mobile devices. The aim of this study is focused on Location Based Service in Nicaragua, analyzing a well‐known service that is already in the market which is Google Map and determining how useful this service is for Nicaraguan citizens. This empirical study makes use of an experiment involving 60 participants from Nicaragua and the use of Technology Acceptance Model (TAM) to model perception of usefulness from participants’ responses. It is important also for the purpose of this study to expose how the addressing system works in Nicaragua. Unlike most of the countries which based their addressed on identifiers, Nicaraguan people have the peculiarity that they express their addresses in a very unconventional way, difficult for foreigner but so common for local people at such level that is considering part of their cultural identity. In this study we will describe how addresses in Nicaraguan are expressed, based on “reference points”from where new instructions are given to locate a place. This peculiar quality helps to understand how difficult would be to implement a LBS system based on the findings of this research and what would be the alternatives that will facilitate the adoption of LBS system in that country or any other with similar characteristics.