Abstract
Private banking is one of the highest growth and most profitable financial businesses in Europe and USA, but it is still a new business model of wealth management in Taiwan. Originating in the mercantile economies of Renaissance, private banking is the oldest manifestation of money management. Today, the complexity of modern life drove the need for specialist advice more and more, and private banks with their concentration on taking deposits from wealthy individuals and families and managing their investments for a fee to built successful and profitable business. In truth, private banking is any service the client wants it to be. Be it wealth management, money transmission, portfolio management, the delivery of a yacht or walking the dog, maybe we could say that private banking is the ultimate client-led business. In this research, I intend to find many aspects of environment issues about private banking in Taiwan and suggest a possible way for Mega Group to entry this profitable business. With all our efforts, perhaps one day Taiwan may be the center of Private banking in Chinese world.