Abstract
“Blog” is a very popular Web2.0 application these years. Today, over 70 million blogs have existed in the virtual world. The blogosphere growth remains strong with over 120,000 blogs being created everyday. From Q2 2004 through Q2 2006, the blogosphere doubled every 5-7 months (about 150-220 days) and the overall doubling rate has now extended to over 320 days by March 2007. Thanks to strong communication and network effect of blog, many people and companies have still involved in finding out a profitable business model. Q4 2003 Google launch a new project “Google Adsense for Content.” This project has transferred “The Long Tail market of Advertisement” to real revenue number. The stock price also reaches to $500 dollars in November 2006. This research has created an innovative business model for blog advertisement. Some experts in Internet field, Bloggers, government organizations, advertising agents and advertisers have promised to support this new business model. This new business model will launch in the future and stimulate blog advertisement market.