Abstract
Abstract Weblogs, or “blogs,” are personal online diaries managed by easy-to-use software packages that allow single-click publishing of daily entries. Through BLOG, people can share their experience, comment the news and express their emotions in the network easily. Besides, it has communication function that would allow user to do more interactionswith others. This research explored the BLOG site basically, and found out those important components of BLOG. Then we used three kinds of theories named Bibliometrics, Social Network Analysis and Website Metrics to combine and explain these BLOG components. Finally, we built a suite of BLOG Metrics that can express the characteristics of BLOG site correctly and effectively. This research focused on Taiwanese BLOG sites and choosed the biggest BLOG services provider, “www.wretch.cc” to collect research samples. We got 400 BLOG sites included two different categories “Words” and “Food” to execute the factor analysis model. The result of analysis shows that there are three factors;”BLOG popularity”, “abundant content”and “BLOG network centrality” can be induced from 18 BLOG variables. Different category of BLOG has similar classified result. This research could not only let users know BLOG sites more clearly, but provide a powerful theoretical basis for other related BLOG research.