Abstract
In the industrial domain of semi-conductors, from the design of ICs, the foundry of wafer, the test of assembling to the various manufacturers of the whole system, there are quite a lot of factories which have occupied the positions as the leaders in different stages of this field. Even go through the worldly financial crisis of the past years, most of the manufacturers are still survive and grow steadily. During the period of financial crisis, consumers had quickly frozen their buying intension regarding new products. As a result, the products were unable to be sold by schedule which had caused the cancellation of every related material suppliers. Consequently, not only the producing of semi- conductors suppliers but also all the IC designers, foundry and manufacturers were faced the same cancellation. The affect of this event was incredibly wide. By early of year 2009, because of the strongly interfere of many governments all over the world, including methods of stabilizing the order of finance as well as promoting the ability of consuming, the economy of the whole electronic products market started getting better gradually. However, owing to the marketing uncertainty, the sellers have become conservative towards the consuming abilities of consumers. Thus, lots of orders were placed to various stages of suppliers irregularly or within very short notice time. Another problem is that there are many manufacturers who supply to the same sellers in the market, which has also caused orders to the foundry either doubled or neglected. So, the cancellation of orders or the adding of extra orders is happened frequently and causing the renew of working schedules much too often. While the business of second season in 2009 is booming, various suppliers of semi- conductors start to look at the bright side of the economy. Still, full amount of purchasing materials in advance is out of the question. When the IC designers get the orders and wish to get the products as soon as possible, the foundry at the same time because of low using of their manufacturing capacity asking for more orders. Therefore, the price of products might be lower result in the bigger quantity of orders and it has become the effect of bull-whip effect. This study has offered the solution of traditional bull-whip effect which is based on X Company’s policy. Besides, it also supplies general procedure under severe competition, how X company would use in the management of clients’relationship, and the value of personnel management during the later period of financial crisis. It also suggests how to deal with the possible solution for customer’s uncertainty to create a win-win situation in the field of this special business.