Abstract
With the advance of economic and technology, and the development of low-cost airline, the tourism industry has been growing really fast. Taiwan is now facing this trend and challenge. There are some star-up companies start to run their business and design products only focus on customers who come from other countries. In Taiwan, there are around 2000 tourism companies, only 4 of them focus on foreigners and only 2 of them supply on-line platform for them to purchase product online. This research attempt to single out one of two companies which make effort to design services for foreigners, and use the method of case study and deep interview to understand the beginning of the company, development history, varying conditions of service and analysis the recent problems and challenges which they need to deal with. At the end trying to provide some growth strategies that could help the company grow up strong, fast and sturdy, and wishing that can drive the development of tourism industries in Taiwan.