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銀行併購後的服務創新、經營績效之研究-以富邦銀行為例
Thesis

銀行併購後的服務創新、經營績效之研究-以富邦銀行為例

陳美珍
Masters, 國立清華大學, 高階經營管理碩士在職專班
2015

Abstract

行動支付 數位金融 富邦銀行 mobile payment digital finance Fubon Bank
The present study intends to investigate the performance of M&A in the banking indusry. In this study, we adopt Taipei Fubon Bank as an example, which demonistrates a successful M&A performance. The results of this study provides insights for future service innovations. Taiwan financial merger first, the domestic shares of Taipei Fubon Bank and private bank mergers. over 10 years. Without hope, market capitalisation exceeded 2 trillion. with the silver-rich North and expansion, merger and acquisition reasons? How to stand out, King of newcomers to Bank profits for seven straight years, is the purpose of the study. synergies through mergers, banks used this method offers TRANS-operational, joint marketing, vertical integration, French cooperation and information exchange application, develop business positions in management mechanisms, expand their areas of operation and competitiveness, and achieve economies of scale. Lift the veil of this growth performance, and for discussion on Tao Zhu Qu, growing into the spindle.

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