Abstract
New technology research & development for a firm must provide value creation, and building suitable business model with advanced technologies for commercializing new product is crucial to transfer technology investment to value. Laser printer is the mainstream product follows copier in the field of “Electro Photography (EPG)”. Its key technologies and market brands and channels are almost captured by the US and Japanese firms. Currently, it’s very difficult to earn substantial profits by providing manufacturing services without new technology research & development in this field in Taiwan. This research is to explore a suitable technology innovation strategy and business model of a case firm with over 11 years experience in the EPG field. The firm is developing an innovtive “color LED printer” to make a breakthrough despite the blockade of key players. The results of this case study reveal that adopting “upgradeable” & “mini” print structure, “multiple capacities” & “non-reusable” toner cartridge and user-friendly interface in a set of advanced low-cost, entry-level products are key to cross the chasm. The analysis results also show that combined with global brand and channel and OEM partner to work out a business model of technology innovation are crucial for value creation. The model could suggest the potential to make a key breakthrough on business operation and technology development in laser printer industry in Taiwan.