Abstract
TSMC Chairman Dr. Morris Chang said that while everyone faces the challenge of climate change and environmental protection, industry has particular responsibilities to do business in an environmentally sustainable way In his opening speech to the TSMC Tenth Supply Chain Management Forum in 2010. Promoting Corporate Image through Green marketing Strategy shall acknowledges responsibility for environmental protection first. They need to comply with the environmental regulations, track new developments in global environmental issues, and adopting new environmentally-friendly measures. In addition to protecting the environment of our manufacturing sites in Taiwan and around the world, and lead suppliers to establish a green supply chain. By the way, products must take both quality and environmental impact into account. Green products need to consider the entire product life cycle, including raw material mining, transportation, product manufacturing, use, and waste disposal to thoroughly evaluate environmental impact. Therefore, brand enterprise require good hazardous substance management, pollution prevention, energy saving, waste reduction and other clean production measures in factories. Brand enterprise also require and assist suppliers to do so, and even require suppliers to require their suppliers to do so, in order to establish a green supply chain. As global climate change has emerged as a vitally important issue, brand enterprise having recognized the importance of sustainable corporate development and green commitment, and resolved to improve our environment by the use of green technology. The final winner who can create a new paradigm by green innovation will be unswerving.