Abstract
This article uses the study of cases, through Sales-Driven and Earning-Driven DCF(Discounted Cash Flow Model), to estimate the value of the enterprise, and uses the calculation results, make suggestions for company H’s operation strategies with its value and driving factors. The estimated value of result: In the evaluation analysis, the company stock price range is between 231 to 294 NT by the Sales-Driven DCF method, and if they use Earning-Driven method the stock price would be between 326.3 to 336 NT. Company H’s stock price is around 272 NT during the first four months of 2013, and it’s closer to the DCF result of Sales-Driven method, it has a reference value. Lastly, I suggest using the driven factor to increase company’s value, for the casee company’s operating reference.