Abstract
Purpose: This study seeks to shed light on service providers' experiences and challenges during intercultural service encounters. Design/methodology/approach: A grounded theory approach was used to explore a broad range of management issues regarding intercultural service encounters. A conceptual model was developed through interviews with current service providers. Findings: The findings indicate that intercultural service encounters can serve as potential stressors for service providers and consequently induce negative emotions. While some service providers employ various coping techniques to address this situation, others tend to avoid international customers. Originality/value: The intercultural service encounter has received little research attention despite its prevalence in daily life. The value of this paper contributes to the understanding of intercultural service encounters, particularly the challenges and stress employees could face. © Emerald Group Publishing Limited.