Abstract
This study presents a systematic process of creating new services in the service sector based on the TRIZ methodology which was developed by Geinrich Alshuller, it stands for "Theory of Inventive Problem Solving". With its unique thinking, TRIZ has, in recent years, proved to be a well-structured and innovative way of problem solving in technical and non-technical areas. From this, we present a simplified problem-solving process which applies the TRIZ contradiction matrix to identify the corresponding inventive principles. Then with the related standard solutions discovered from the TRIZ knowledge base, the identified problems could be more predictably resolved, and consequently, an innovative solution would be efficiently developed. Finally, our proposed approach is illustrated with a sample case of a company which provides online application software services in Taiwan. The valuable results displayed by this company effectively demonstrate the feasibility of applying the TRIZ methodology in creating new services in the service industry.