Country-Of-Origin Effect in the Marketing of Sports Shoes among University Students

Journal article

Open access

Alexiaa Sim and 豪杰凌

Athens Journal of Sports (AJSPO), Vol.11(2), pp.105-118

06/2024

Abstract

perception of quality;purchase intention;advertising;sports;footwear

url

https://doi.org/10.30958/ajspo.11-2-3View

Published (Version of record) Open

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Title: Country-Of-Origin Effect in the Marketing of Sports Shoes among University Students
Creators - without role: Alexiaa Sim - Nanyang Technological University
豪杰凌
Publication Details: Athens Journal of Sports (AJSPO), Vol.11(2), pp.105-118
Identifiers: 9957771606906774
Academic Unit: Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
Language: English
Resource Type: Journal article