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ECG-Based AI Emotion Recognition for User Journey Mapping in UX Evaluation
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ECG-Based AI Emotion Recognition for User Journey Mapping in UX Evaluation

Ming-Chuan Chiu, Hao Huang 和 Meng-Chun Kao
International journal of human-computer interaction, 卷.42(20), 頁碼.17616-17639
18/10/2026
Web of Science ID: WOS:001694699000001

摘要

3E Smart User Journey Map artificial intelligence Kano model user experience
Traditional user experience (UX) evaluations rely heavily on post-task recall and subjective questionnaires, which overlook moment-to-moment emotional changes during interaction. Existing approaches using physiological or AI-driven emotion recognition rarely link these signals to structured UX analysis or concrete design decision-making. This study proposes an AI-assisted framework that uses ECG-based emotion recognition to map users' emotional states along the user journey and integrates these emotion traces into a structured UX evaluation process supported by Kano-based requirement analysis. In a case study comparing two mobile coloring applications (n = 30), the framework captured emotional fluctuations not reflected in retrospective reports and revealed 41% more UX pain points than recall-based journey maps. These findings indicate that combining physiological signals, AI models, and journey mapping can enhance the precision of UX assessment and support more evidence-based design decisions, although validation is currently limited to a small, lab-based study.

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InCites亮點

本研究成果之相關指標(擷取自 InCites Benchmarking & Analytics)

引用書目主題
1 Clinical & Life Sciences
1.7 Neuroscanning
1.7.354 Emotion Perception
Web Of Science研究領域
Computer Science, Cybernetics
Ergonomics
ESI研究領域
Psychiatry/Psychology

聯合國永續發展目標(SDGs)

此研究成果有助於達成以下目標:

#3 Good Health and Well-Being
#8 Decent Work and Economic Growth

來源:SDGs的產出

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