Is that a Nike? The Purchase of Counterfeit Sporting Goods through the Lens of the Theory of Planned Behaviour

Journal article

Wei-Sheng Chiu and 豪杰凌

Sport Management International Journal (SMIJ), Vol.11(1), pp.79-94

11/2015

Abstract

Counterfeit Goods;Theory of Planned Behavior;Risk;Averseness,;Brand Consciousness;Sports Apparels

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Title: Is that a Nike? The Purchase of Counterfeit Sporting Goods through the Lens of the Theory of Planned Behaviour
Creators - without role: Wei-Sheng Chiu
豪杰凌
Publication Details: Sport Management International Journal (SMIJ), Vol.11(1), pp.79-94
Identifiers: 9957769336706774
Academic Unit: Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
Language: English
Resource Type: Journal article