Online Customer Responses to Website Atmospherics: Examining the Roles of Task-Relevant Cues, Emotions, and Involvement

Journal article

Peer reviewed

Y. C Hsieh, J. K Hsieh, H. C. Chiu and Y. R. Yang

Journal of Interactive Marketing Journal of Interactive Marketing, Vol.28(3)

2014

Abstract

Online Customer;Website Atmospherics;Task-Relevant Cues;Emotions;Involvement

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Title: Online Customer Responses to Website Atmospherics: Examining the Roles of Task-Relevant Cues, Emotions, and Involvement
Creators - without role: Y. C Hsieh
J. K Hsieh
H. C. Chiu - 國立清華大學科技管理學院科技管理研究所
Y. R. Yang
Identifiers: 9957775454206774
Academic Unit: Institute of Technology Management, College of Technology Management, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Journal article
Publication Details: Journal of Interactive Marketing Journal of Interactive Marketing, Vol.28(3)