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Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes
期刊文章

Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes

Kai-Rui Tan, 豪杰 凌Yi-Xian Philip Phua
Journal of Global Sport Management
08/2024

摘要

Disability sports;sponsorship;advertisements;visual attention;branding

相關連結

指標

1 檢視次數

詳細資料

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